Facebook Like ButtonEveryone from the North Face to Gilt Groupe is plugging into the Facebook community with social plug-ins. If they’re using them (and, as the Wall Street Journal reports, seeing significant shifts in sales), you can use ’em too, right?

While there are certainly merits for jumping on new social trends quick, it’s important to point out that Social plug-ins must be thoughtfully and strategically deployed and managed.

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Source: AdAge/Kevin Barenblat