Over the past few weeks, I’ve been interviewing marketing executives for an eMarketer report looking at budgeting for social media in 2011. It’s been a fascinating exercise; the businesses I’ve spoken to are quickly leaving behind the experimental stage and moving toward full integration of social media.

One of the key questions confronting marketers as they develop their 2011 budgets is how much emphasis they should place on their branded Facebook page, and how much action (and interaction) they should logically expect. Last week, Shiv Singh, head of digital for PepsiCo Americas Beverages, asked this question of his Twitter followers:

How many Facebook users are active on pages versus the newsfeed and profiles? What percentage of users visit pages often. Wish I knew

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