In its latest attempt to build a better relationship with agencies and brands, Facebook is relying on an ad industry staple—a new set of awards.
The company just announced the judges of its inaugural Facebook Studio Awards, which are designed to recognize the best Facebook marketing campaigns. The list includes David Sable, global CEO at Y&R; Susan Credle, chief creative officer at Leo Burnett North America; Stephen Goldblatt, executive creative director at Evolution Bureau; Jeff Benjamin, chief creative officer at CP+B; Nick Law, executive vp and chief creative officer at R/GA; and Mark D’Arcy, director of global creative solutions at Facebook itself.
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