EverFi and BBVA Compass Launch Spanish-Language Financial Education tool for Hispanic Market
EverFi, Inc. announced today that Sunbelt-based BBVA Compass will be the first institution to offer a Spanish-language version of its adult financial wellness solution.
The [email protected]™ program is a modular, interactive learning tool that helps learners develop important money management skills and gain a deeper knowledge about topics such as credit, investing and saving for retirement. The new course is specifically designed for the growing Hispanic population and adds to EverFi’s comprehensive financial education offerings, which also include courses for students at the elementary, high school and college levels, as well as adults.
“Adult financial empowerment is so critical to community prosperity, and yet there are very few high-quality resources delivered in the Spanish language today,” said Tom Davidson, EverFi chief executive officer. “We’re working with our partners to remove barriers and provide opportunities for non-English speakers to gain access to the critical information they need to build long-term wealth and opportunity.”
The Spanish-speaking population is now the fastest growing segment in the United States with 37 million people and is projected to grow to 43 million by 2020. EverFi’s new adult education resource is designed to extend financial education opportunities to this significant and growing population, which has typically been underserved due to a lack of localized resources.
BBVA Compass is the first organization to adopt the Spanish-language financial wellness solution, which will debut at the National Council of La Raza Annual Conference in Los Angeles on July 19. The bank will offer the course to community nonprofit partners that provide services for Spanish-speaking populations across its footprint.