International business executive Sol Trujillo has joined with veteran Latino content and event producers and founders of LatinPointe, David and Sarah Chavez, to form INGEÑUITY. INGEÑUITY is a content and experiential event firm that creates, designs and produces platforms connecting recognizable brands to people experiences. The Company’s vision is to be a leader in designing exciting new, broad-based media, digital and live event property platforms in culture, music, sports, comedy, excellence and success.
“We simply will be brand-building through innovation, delivering high-profile and meaningful ‘connection’ opportunities for clients.”
“INGEÑUITY is a growth building agency for entities looking to connect with diverse audiences from influencers to millions of consumers,” said Sol Trujillo, INGEÑUITY Investor. “We simply will be brand-building through innovation, delivering high-profile and meaningful ‘connection’ opportunities for clients.”
As part of its focus on the New American Mainstream, INGEÑUITY simultaneously is announcing its Success and Excellence Platforms.
The Success Platform will focus on sharing American stories of inspiration and motivation through the creation of SUCCESS STORIES LIVE! Speakers & Tours. The speakers bureau will launch in September with 40 of the most accomplished, creative, and motivational speakers across the country, including celebrities, journalists, business & corporate executives, athletes, and national community leaders. To launch the Tours Division, INGEÑUITY also announced that it has joined with broadcast journalist and philanthropist Soledad O’Brien, to co-produce a three-month, multi-city college tour this fall.
The company’s Excellence Platform will develop and produce high-profile awards recognition programs spotlighting contributions of Latinos across the United States. INGEÑUITY will executive produce “The 28th Annual Hispanic Heritage Awards,” one of the most prestigious Washington D.C. Hispanic events and a PBS Network television special. The company has also co-created and will once again produce the “Los Angeles Times Latinos de Hoy Awards.