Ethnic Beauty: Green, Crossover Products Big Hits

It’s certainly no news that the demand for ethnic beauty products has been exploding, with annual sales of hair, makeup and skincare products now totaling $2.7 billion a year, says a new report from Packaged Facts. But what’s less obvious, author Timothy Dowd tells Marketing Daily, is “the stunning popularity of the use of ‘natural’ or ‘organic’ claims with this audience.” And just as impressive are the number of companies reaching out with products that are viewed as ethnic-suitable rather than ethnic-specific.

“It’s human nature,” he says. “We all want to stand out, and we all want to fit in. So on one hand, people of any ethnicity want to belong to American society, and use the same brands. But they also want to focus on their individual heritages.” Read More »