ESPN Deportes Takes Social Media to TV With ‘#Redes’

Bud Light Will Sponsor Live Multiscreen Viewing Effort Featuring Content from Web, Social Media

On Monday, Jan. 21, ESPN Deportes will begin airing #Redes, a show that the company is billing as the first live multiscreen viewing experience for bilingual Hispanic sports fans.

The hour-long show, which will be sponsored by Bud Light, gathers content from around the Web and focuses on social conversations about sports, entertainment, music and pop culture.

“Television consumption continues to evolve and so are our viewers, especially the new generation of Hispanic sports fans who regularly interact across social media space while consuming our content,” said Lino Garcia, general manager of ESPN Deportes, in a statement. “We are excited to offer Bud Light a unique opportunity to connect with the sports fans across TV and our digital assets with innovative, relevant content.”

Topics for the show will be selected by aggregation tools that monitor rising social trends, tweets, Facebook posts, YouTube videos and photos. The data and content gathered online will then be part of a variety of interactive segments.

As the presenting sponsor of #Redes, Bud Light will have branded placements on the set and logo integrations across the different segments as well as exclusive brand integrations into the show’s mobile and digital offerings, ESPN reports.

#Redes will also offer an extension of Bud Light’s Fan Forum on ESPN’s SportsCenter, which provides a forum where fans can hold online discussions of various subjects.

Source: Multichannel News