BY OLGA ROMERO
SOUTHWEST AIRLINES
In the heart of Texas, 400 communication and marketing professionals gathered last week to discuss best practices in Hispanic communications. The city: Dallas, The official airline: Southwest Airlines. With more than 25 conferences on Hispanic social media, diversity, and professional growth, this conference became the Mecca of interchanging ideas and a forum to discuss the new trends in this market.
Representatives from McDonalds, State Farm, Ford, and United HealthCare, among many others, shared their experiences on the new emerging Hispanic audiences like the younger millennials and their affair with smart phones or the Spanglish trend to create relevant messages in bilingual online sites. To read the full blog post go to: http://www.blogsouthwest.com/blog/espanol-por-favor-southwest-airlines-is-official-airline-hispanic-public-relations-conference