On September 16, Eriksen Translations will host a workshop presented by Sandra Diaz of DIAZ & CO., aimed at helping organizations evaluate and develop growth strategies to engage equally with Hispanics versus other markets. Ms. Diaz will discuss three approaches that have emerged to address this challenge: relying on the Hispanic reach of mainstream initiatives; giving a more culturally-diverse flavor to mainstream initiatives; and developing specific initiatives to meet the needs of Hispanics. She will present examples of each approach and provide a framework to help attendees determine which strategy is the best fit for their organization.
“The increase of the Hispanic population in the U.S. presents tremendous opportunities,” states Vigdis Eriksen, founder and CEO of Eriksen Translations. “Engaging with multicultural markets involves more than simply translating content into another language, it involves understanding cultural nuances. Sandra has in-depth knowledge of U.S. multicultural and Latin American consumers, and her presentation will provide attendees with a concrete understanding of the strategies available to target this growing audience, and ultimately help businesses better embrace minority cultures in their marketing strategies.”
“Cross-Cultural, Targeted, or Neither? Discover the Right Approach to Engage Hispanics,” will be held on Tuesday, September 16, 2014 at Eriksen Translations, 32 Court Street, 20th Floor, Brooklyn, NY. Networking begins at 6:00 pm; presentation at 7:00 pm.
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