Entravision Communications Corporation, a diversified media company serving Latino audiences and communities, and Catholic Charities USA (CCUSA), one of the nation’s largest networks of social service providers, today announced a new joint effort to raise awareness and generate support for U.S. Latinos in need. This effort will focus immediately on providing aid and assistance to the families and unaccompanied minors arriving from Central America along the U.S. border.
CCUSA has been active in advocating and providing for these individuals – an issue which has been a focus of extensive news coverage on Entravision’s media platforms. Beginning this month, Entravision will utilize its integrated platform of television, radio, online, mobile and social media assets, and leverage its strong presence in U.S. border markets and across the country, by further expanding its coverage of the issue and raising audience awareness and engagement on a local and national level. Entravision and CCUSA will collaborate through multimedia public service announcements, promoting volunteering opportunities and fundraising initiatives to encourage community participation on this issue. This effort is part of a long-term relationship between Entravision and CCUSA to further their respective philanthropic work, including their efforts to inform, educate and engage U.S. Latinos on the issues most important to them, and to reduce poverty, support families and empower communities.
“We are very proud to join with Catholic Charities USA and further strengthen our commitment and service to the Latino community that we jointly serve,” said Walter F. Ulloa, chairman and CEO of Entravision. “CCUSA’s unwavering dedication to unaccompanied child immigrants and Latino families has been exceptional. This is an inspiring opportunity for Entravision to expand its role in engaging our audiences on the issues that are important to our communities. Our large presence among the border markets presents us with a firsthand perspective and a unique opportunity to call upon our employees and resident communities for their attention and involvement. As a company focused on serving Latino audiences and communities, this effort will be a long-term alliance with CCUSA that builds on Entravision’s history of supporting its local communities and commitment to responding to the needs of Latinos nationwide.”
“Most immediately, we believe this partnership and the vast resources that Entravision brings to the table will yield sustainable benefits to help us address a complex and multi-faceted issue,” said Father Larry Snyder, president of CCUSA. “We are thrilled to embark upon this unique venture with Entravision. Collectively, our efforts will help educate, engage and empower the Latino community and we look forward to a mutually rewarding partnership that continues to grow over time.”
Partnering with Catholic Charities USA is part of Entravision’s ongoing efforts to inform, educate and engage the communities it serves on the issues most important to them. Other recent efforts include Entravision and Children’s Miracle Network Hospitals Annual Radiothon, which celebrated its 7th year in 2014 by raising over $2 million for 24 member hospitals; multiplatform campaigns to encourage voter participation; and ongoing efforts to inform the community on health care, immigration and other social issues relevant to audiences via local news coverage and online and multimedia promotions.
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