SANTA MONICA, CA – Entravision Communications Corporation announced that it launched KDCU-TV, Channel 31 in the Wichita-Hutchinson, Kansas market on August 20, 2009. The station became the first full power Univision-affiliated station serving the market. Wichita-Hutchinson is the 54th-ranked Hispanic market in the nation.
“We are proud to introduce high-quality, number one-rated programming to the growing Hispanic population in the Wichita-Hutchinson market,” said Philip C. Wilkinson, President and Chief Operating Officer of Entravision. “The launch of KDCU expands our broadcast footprint to 24 markets and strengthens our presence in the nation’s heartland. KDCU will fill the void in the market for entertainment relevant to local Hispanics, and offer advertisers a new, proven station for reaching this vibrant Latino community.”
In 2006, Entravision acquired the full power television construction permit in this market in an auction held by the FCC. Entravision’s Univision-affiliated stations are consistently ranked as the number one Spanish-language television stations in their respective markets. This successful programming includes popular telenovelas, informative news programs, lifestyle shows, music, sports and comedy.