Entravision Communications Corporation, launched a new original radio program, “Carlos Alvarez en la Manana” on Super Estrella 107.1 FM in Los Angeles. The morning drive program, which features one of Los Angeles’ most well-recognized and beloved radio personalities, Carlos Alvarez, airs 6:00 – 10:00 a.m. PT Monday through Friday.

“Carlos Alvarez en la Manana” is a lifestyle entertainment program focused on daily living and issues that appeal to the Latino population of Los Angeles. Joining Alvarez in discussions around fashion, relationships, gossip, pop culture and news are radio veteran Taly Taly and newcomer Hyacinth Itzel. The program is also infused with music from the most popular Latino pop artists.

“At Entravision, we are always refreshing our programming lineup to provide listeners with new and exciting content as well as advertisers with unique opportunities to reach the growing Latino population,” said Jeffery A. Liberman, Entravision’s Chief Operating Officer. “We believe our Los Angeles audience will enjoy our new morning drive lineup featuring ‘Carlos Alvarez en la Manana.'”

In Los Angeles County, Latinos make up 48.1% of the population, according to the most recent census. Super Estrella 107.1 is uniquely positioned within the market to offer listeners access to the news a

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