Entravision Communications Corporation, (NYSE: EVC), a leading diversified Spanish-language media company, announced that its television and radio broadcasts of the 2014 FIFA World Cup have generated strong ratings to date across its platform of television, radio and digital properties. This year Entravision is in the unique position of providing World Cup fans with live match broadcasts on its television and radio stations and providing extensive digital and mobile coverage through real-time updates, news and special soccer programming content. The success of Entravision’s extensive coverage is reflected in its ratings performance, which in part highlights the significant cultural relevance of soccer, and particularly “la Copa Mundial” to the U.S. Latino community.
“The World Cup is the biggest sporting event in the world, the culmination of two years of international matches and a true passion for Latinos. The coverage to date of the 2014 FIFA World Cup has been a huge success on a cross-platform basis with our television, radio and digital properties and we look forward to having that momentum continue through the remainder of the tournament,” said Mario M. Carrera, Entravision’s Chief Revenue Officer. “Soccer is an integral part of Latino culture, and the World Cup is one of the most recognized celebrations of sport, diplomacy and international cooperation. We are pleased to provide extensive coverage of this premier global event to the communities we serve and connect advertisers with the World Cup’s passionate fans.”
Entravision’s radio stations will bring more than 50 2014 World Cup matches to Spanish-language listeners and initial ratings have been strong. Over a half million adults in Los Angeles tuned into the June 17th Mexico-Brazil match on KLYY-FM/KDLD-FM. The match got a 31 share of all Hispanic Adults 18-49 and a 39 share of all Hispanic Men 18-49.
Among all Adults 18-49 regardless of ethnicity, the match got a 19 share of total listening, which jumps to a 26 share among all Men 18-49 listening to radio at the time. In other PPM (portable people meter) markets, audience shares were similarly high for the match. KJMN-FM/Denver’s shares of listeners were 32 among Hispanic Persons 18-49 and 34 among Hispanic Persons 25-54. KJMN’s broadcast of the match reached 22% of all Hispanic Men 25-54 in the Denver metro area, meaning nearly one in four Hispanic Men 25-54 tuned in at some point to the match.
In Phoenix, over 50,000 total adult listeners tuned in for some portion of the match airing on KVVA-FM/Jose and KBMB-AM/ESPN Deportes. Among Hispanic Adults 18-49 and 25-54, the match scored a 28 share. These shares increase to 37 among Hispanic Men 18-49 and 38 among Hispanic Men 25-54.
Sacramento’s KXSE-FM/Jose delivered over 22,000 listeners with this one match who tuned in for some portion. KXSE got an 18 share among Hispanic Persons 18-49 and a 30 share among Hispanic Men 18-49 listening to radio.
Entravision’s television audiences for the 2014 World Cup have been a huge success, delivering double digit growth versus the 2010 World Cup. Through Monday, June 23rd Entravision’s ratings highlights among Adults 18-49 in LPM markets include: Boston, WUNI-TV up 71%, Orlando’s WVEN-TV up 79%, Tampa’s WVEA-TV up 45% and Washington, DC’s, WFDC-TV up 119%.
Among TV Households in meter markets, the tournament is also up over 2010’s first round matches in each market, including: Albuquerque’s KLUZ-TV up 18%, Hartford’s WUVN-TV up 41%, Las Vegas’s KINC-TV up 5% and San Diego’s KBNT-TV up 36%.
Entravision’s television performance was equally impressive for the Mexico national team’s matches. Notable match highlights for Entravision’s television broadcasts include: the Mexico vs. Cameroon match on June 13, during which Entravision was the highest rated broadcast station among Adults 18-49 in Boston, Denver, Tampa and Washington, D.C. and among TV Households in San Diego; the Mexico vs. Brazil match on June 17, during which Entravision was the highest rated broadcast station among Adults 18-49 in Boston, Denver, Orlando, Tampa and Washington, D.C. and among TV Households in Las Vegas and San Diego; and the Mexico vs. Croatia match on June 23, during which Entravision was the highest-rated broadcast station among Adults 18-49 in Denver, Tampa and Washington, D.C. and among TV Households in Albuquerque, Las Vegas and San Diego.
Entravision has also been able to connect with fans via their digital platforms reaching over 19 million people through their social media fan pages and special activities through WildFire, Google’s content management system. On the mobile front, Entravision has reached half a million of our mobile subscribers with custom World Cup updates and alerts.
Entravision continues its coverage for the 2014 FIFA World Cup, which includes more than 50 matches in total, to be broadcast in tandem with its high quality, Spanish-language programming.
SOURCE: NIELSEN preliminary portable people meter (PPM) data for radio, NIELSEN Live+SD overnight ratings for TV
About Entravision Communications Corporation
Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Latino consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision’s UniMas network, with television stations in 19 of the nation’s top 50 Latino markets. The company also operates one of the nation’s largest groups of primarily Spanish-language radio stations, consisting of 49 owned and operated radio stations. Additionally, Entravision has a variety of cross-platform digital content and sales offerings designed to capitalize on the company’s leadership position within the Latino broadcasting community. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.
SOURCE Entravision Communications Corporation