Are We Witnessing The End Of The Hispanic Advertising Agency, As We Know It?

All my professional life I’ve been listening. Not just to the message, but also to the context, clarity and efficiency of it.

And now, a very important phenomenon is occurring which has me with my best listening ears in place. Recently, I conversed with Sergio Alcocer, president of LatinWorks, about the state of Hispanic advertising, and I learned a few things. Read More »