Historically, marketers have placed much emphasis on the role of family in defining how a Latina is uniquely different from other ethnic or cultural groups. While this continues to be an important factor in marketing, there are increasing numbers of companies discussing how empowering Latina women can be a driving strategic principle behind their brands. At PACO, we know that by recognizing people’s dedication, commitment and results – you boost morale, increase productivity, enthusiasm and create powerful motivators and what better time to do so than during Women’s History Month!

For this reason, and to also celebrate the individual effort, we are dedicating this blog post to three notable Latina women for their important contributions to the marketing field. Not only have these professional Latinas inspired us, but they have also provided valuable insights that have helped develop a better understanding of the heterogeneous and rapidly-changing Latino communities locally, nationally and globally.

Read more at PACO Communications.

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