Multi-Platform Campaign Promotes the Educational Advancement of Young Latinos
Telemundo Communications Group announced the launch of its 2011 “El Poder de Saber” (The Power of Knowing) multiplatform campaign. The public service announcements for the new season will premiere on Monday, May 2 during “Al Rojo Vivo con Maria Celeste” at 5pm ET. Now in its eighth year, the company-wide effort focuses on promoting the educational advancement of young Latinos, with an emphasis on secondary education and preventing high school drop-outs among Hispanic youth.
A key piece of the on-air component is the integration of the issue of education into the upcoming original novela production “Mi Corazon Insiste” (My Heart Insists). In addition, there will be dedicated, recurring segments on the network’s morning show “Levantate,” its early fringe show, “Al Rojo Vivo,” the nightly newscast “Noticiero Telemundo,” and the weekly public affairs program “Enfoque.” There will also be a series of public service announcements starring some of Telemundo’s most well-known celebrities, including Ana Maria Polo, host of the Emmy-nominated court show “Caso Cerrado,” Rashel Diaz and Omar Germenos of the morning show “Levantate,” the sports anchors Jessi Losada and Sammy Sadovnik of “Titulares y Mas,” the journalist Vanessa Hauc of Noticias Telemundo, and Jencarlos Canela and Sonya Smith, the stars of various Telemundo novelas.
The PSAs will be available on www.Telemundo.com/ElPoderDeSaber, in addition to a behind-the-scenes photo gallery and numerous tools and resources to support students as well as their parents.
mun2, Telemundo’s Latin youth cable network and the preeminent voice for bicultural Hispanics in the U.S., will support “El Poder de Saber” through their own original public service announcements, weekly in-show mentions and a news special highlighting the issues surrounding education.
This year’s launch of “El Poder de Saber” will coincide with the start of NBC News’ “Education Nation On-The-Road” tour consisting of a series of week-long local events in key markets featuring panels, officials, educators, parents and students. The tour starts in Chicago on May 1, where Telemundo WSNS education reporter Alba Mendiola will cover the activities for the week during the station’s 5pm and 10pm newscasts, including highlights of the Town Hall meeting on May 1 and a ribbon cutting on May 2. During the stop in Los Angeles the week of May 13, Telemundo KVEA news’ Azucena Gomez will facilitate a teacher town hall meeting and Azalea Iniguez will join NBC News anchor Brian Williams for the Job One: CEO Panel. “Education Nation” will culminate in New York City the week of September 25, 2011, with an event convening policymakers, elected officials, teachers, parents, thought leaders, educators, members of the business community and engaged citizens for a national discussion about the challenges, potential solutions and innovations spanning today’s educational landscape.
In addition, “El Poder de Saber” will join at the local level with Telemundo’s Hispanic Business Salute, an innovative partnership between local Hispanic business associations and the Hispanic Scholarship Fund that pays tribute to local Hispanic business leaders of today and encourages future leaders by providing scholarships to deserving students. During Recognition Events in Los Angeles, Houston and Washington, D.C., the “El Poder de Saber” scholarship will be presented to a top senior graduate.