The Alliance will Combine El Diario’s Superior Content with HITN’s Multimedia Television Capabilities to Further Increase Audience and Engagement
El Diario, the leading Spanish-language daily newspaper in New York, announced a partnership with The Hispanic Information and Telecommunications Network, Inc. (HITN) to exchange television, print, online and mobile content that will enhance the multimedia experience for their respective Hispanic audiences.
The partnership will create a content exchange between El Diario’s print, online and mobile platforms with HITN’s television and online platforms. In addition, the partners will work together to create new multimedia content channels for both sites. In an initiative to cross promote across all platforms, El Diario will feature HITN’s education and entertainment content across a variety of video and multimedia enhanced platforms. Content features will range from health and lifestyle, education, culture, entertainment and politics. HITN’s website, hitn.tv, in turn will also have access to El Diario’s quality local content across its print, online and mobile platforms, significantly increasing HITN’s Hispanic reach and exposure.
“We’re excited to broaden our reach and multimedia capabilities through this partnership with HITN. This agreement combines El Diario’s quality content and dedicated Hispanic audience with HITN’s strength in television content and multimedia capabilities,” said Rossana Rosado, Publisher and CEO of El Diario. “It’s exciting to see the merger of our unique content capabilities translated to the web. These areas are now at the heart of our audiences’ online experiences and at the core of both of our businesses.”
“As the nation’s first Hispanic public television network, HITN is proud to join impreMedia and El Diario to bring more information to our community,” said Linda Hernandez, Chief Operating Officer of HITN, Inc. “Together, we will provide more options, on multiple platforms to enhance access and expand our quality content. We will continue to put the interests and issues of our community first.”