EC Hispanic Media, owner of El Clasificado, elclasificado.com, Quinceañera Expo, quinceanera.com, alborde.com, Su Socio de Negocios and pacoslist.com, announced that Hugo Hernandez has joined its senior management team as Director of Marketing and Events. Until recently, Mr. Hernandez worked at impreMedia where he held various positions including: National Automotive Sales Manager, Corporate Accounts Manager and Director of Sports Initiatives. While there, Mr. Hernandez was responsible for creating and co-selling some of impreMedia’s largest marketing programs to key brands such as Ford, Kia, Dodge, Farmers Insurance, Dish Latino, Budweiser, Miller, Best Buy, La Curacao and others.
Mr. Hernandez will report directly to Mrs. de la Torre and will lead all B2B and B2C branding, events and corporate selling efforts. In addition, Mr. Hernandez will be responsible for brand identity against EC Hispanic Media’s key media assets: El Clasificado, quinceanera.com, alborde.com, SuSocioDeNegocios.com, and pacoslist.com. Under his leadership, EC Hispanic Media will soon announce the details of a “guerrilla” marketing campaign entitled “Think about it!” The campaign will target Hispanic advertising agencies and major brands.