eByline, an online service that brings together freelance journalists and publishers looking for stories, announced today it has raised $1.5 million in its first round of funding from The E.W. Scripps Company. Reporters can set whatever price they want for their work. Publishers can then pick from individual stories and pay the reporter directly without having to set up any kind of subscription. eByline then takes an 8% cut of the transaction.
The Los Angeles-based company was founded in 2009, but the service officially launched last month. Its partnered content publishers include ProPublica, business entertainment news magazine Variety, and some independent news publications like The Texas Observer. It has four employees.