Hispanic Drug Prevention Campaign Debuts at Drugfree.org

TV, radio spots roll out as part of multimedia public service and outreach efforts aimed at families who fail to recognize that drugs are everyone’s problem, not just ‘the neighbor’s kid’

The Partnership at Drugfree.org today unveils TV and radio spots as part of its 2010 national Spanish-language multimedia public service and prevention campaign aimed at thwarting drug use among Latino youth.

Created around the central idea that drugs aren’t just a problem for the neighbor’s kid and can easily become an issue in one’s own home, “El Hijo del Vecino” (“The Neighbor’s Kid”), is a series of 30-second TV and radio spots that focus on a neighborhood where everyone from a concerned parent to the school principal to the school janitor point to the neighbor’s kid as the source of local drug problems. Read More »