The organization is also planning to tap into Havas Formula’s Hispanic division as it collaborates with U.S. publisher Random House to re-release and expand books in Spanish.

SAN DIEGO: Dr. Seuss Enterprises has picked Havas Formula as its first PR AOR.

The agency has been tasked with building awareness of Dr. Seuss Enterprises through influencer programs, media relations, thought leadership, and expert positioning, said Havas Formula CEO Michael Olguin.

“We are trying to raise awareness of the organization so it can start to win some of the share of mind and voice against other platforms such as Barbie and comic-book heroes,” he said.

The firm is also reminding consumers that there is more to the Dr. Seuss brand than books.

“We play in so many different industries that we want to amplify our exposure in the publishing, licensing, and entertainment industries, as well as in the education arena, and at retail,” said Susan Brandt, president of Dr. Seuss Enterprises. “That is a big task.”

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Source: PR Week, Diana Bradley

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