Domino’s Pizza has launched a breakthrough ordering option, which combines two new-to-the-world innovations – ordering via tweet and ordering via emoji, specifically the pizza emoji. The ordering platforms are launching throughout the U.S. starting May 20th. Domino’s is the first brand to use an emoji on Twitter to place and complete an order. Customers who add their Twitter handle to their Domino’s Pizza Profile will be able to re-order their Easy Order by simply tweeting #EasyOrder or the pizza emoji to @Dominos. Domino’s will then send their Easy Order through an automated direct message, which customers must confirm. Customers who do not have a saved
Easy Order will be prompted to set it up in their Pizza Profile. “One of Domino’s goals is to allow customers to order from anywhere they are, on any device or any platform they want,” said Patrick Doyle, Domino’s president and CEO. “We want to continue to lead the e-commerce industry with our innovative ordering options and with the customer-focused technology that has been driving our business success.”