Dodge Debuts Multicultural TV Campaign
- Inspired by Hispanic telenovelas, ‘Secret Door,’ will run in Spanish
- Featuring the all-new 2011 Dodge Durango, the new spots take viewers on a mysterious journey
- Consumers can visit http://www.dodge.com/agarrate/ for more information and view photos of the 2011 Dodge Durango
The Dodge Brand marks its return to multicultural marketing and advertising with a new TV campaign, “Secret Door,” aimed at the Hispanic market. The new TV spots, inspired and played out in the tradition of a Hispanic telenovela, are designed to keep viewers in suspense as they follow a couple on a journey. Read More »