Dodge Debuts Multicultural TV Campaign
  • Inspired by His­panic telen­ov­e­las, ‘Secret Door,’ will run in Spanish
  • Fea­tur­ing the all-new 2011 Dodge Durango, the new spots take view­ers on a mys­te­ri­ous journey
  • Con­sumers can visit http://www.dodge.com/agarrate/ for more infor­ma­tion and view pho­tos of the 2011 Dodge Durango

The Dodge Brand marks its return to mul­ti­cul­tural mar­ket­ing and adver­tis­ing with a new TV cam­paign, “Secret Door,” aimed at the His­panic mar­ket. The new TV spots, inspired and played out in the tra­di­tion of a His­panic telen­ov­ela, are designed to keep view­ers in sus­pense as they fol­low a cou­ple on a journey. Read More »