Hispanic Marketing Agency Tapped to Launch Service in U.S. and Mexico
DLB Group Worldwide has partnered with Club America and Denarii Systems to launch the new Club America Prepaid MasterCard in the U.S. and Mexico. This new card aims to provide Club America members with a convenient payment and money transfer experience, while connecting sports fans with their favorite hometown teams.
“This is a very ambitious initiative that presents the Club America Prepaid MasterCard as a payment option, plus a convenient way to transfer money between Mexico and the United States,” said Ricardo de la Blanca, CEO of DLB Group. “Our goal is to highlight Mastercard’s iconic brand and connect it to the millions of Club America fans in the U.S. and Mexico to ensure the success of the new card.”
DLB Group developed all marketing and branding efforts to launch the Club America Prepaid Mastercard in both countries. The company held an event to announce the product in Los Angeles, Calif. on Dec. 29th and is currently organizing a similar event in Mexico City next month. Additionally, DLB Group will manage all of Mastercard’s social media efforts.
“Sports are an integral part of our society and our overall culture. With that in mind, our main goal was to make sports fans feel as if Club America Prepaid MasterCard put their passion for their team in the pocket,” said Giancarlo Molero, COO of DLB Group.
DLB Group has worked on campaigns for distinguished companies such as Procter & Gamble, Hasbro, Coca-Cola, HBO Latin America, Ray Ban and Vodafone. The company’s areas of expertise include, but are not limited to trade marketing, events, audiovisual production, graphic production, Web & multimedia, viral marketing, culture building, strategic planning and brand activations.