Some will see this post as politically incorrect. But they’ll get over it.
For 20 years now the public relations profession has seen a radical change in the ratio of men-to-women working in the field. For 20 years we’ve studied the phenomenon, and for 20 years we’ve talked about its impact on the business.
I’m wondering if it’s not time to do something about it.
Today, some 65% of the PR practitioners are women, but wait ’til you see the next generation. The latest figures peg PRSSA membership at 90% female. To read the full story click here.