BY Nelson Fernandez
Managing Director of APCO Worldwide’s New York office

We’ve all seen the racist or homophobic ads and the inappropriate super bowl (possibly funny?) commercial that leaves us cringing and wondering “What were they thinking?” Yet, when we talk about what we’ve seen with our friends and colleagues, we find that reaching consensus on the appropriateness of these matters is not always achievable. My experience suggests that even within organizations whose business it is to monitor the landscape for potentially offensive words and images, there is often disagreement about the boundaries.

As companies try to be edgy and innovative, the impact of a well thought through diversity and inclusion strategy is often overlooked.  To read the full story click here.

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