Disney Parks and Buick are sponsoring blogger Manny Ruiz’s 11,000-mile cross-country adventure, which will cover 18 states from Florida to Alaska in 37 days.
Disney is incorporating Ruiz’s tales from the road into its “Let the Memories Begin” campaign. Buick has supplied the Buick Enclave that Ruiz and his family will use on their journey.
“Partnering with Papiblogger on this unique, cross-country family adventure, provides us with an opportunity to present the Enclave to a new, family oriented audience, being used in the manner for which it was designed,” Buick Communications Manager Nick Richards tells Marketing Daily.
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