Grassroots program enriches the lives of under-served youth with donations to a local soccer league
Unilever has continued its partnership with local independent retailers in Southern California and the Southern California Youth Soccer Organization (SCYSO) to help promote a healthier lifestyle among under-served youth by introducing the Disfruta de la Pasión de la Vida (Enjoy Life’s Passion) program.
Disfruta de la Pasión de la Vida runs through December 20th, 2011 at participating local independent retailers throughout Los Angeles, and include a series of outdoor events where the local Hispanic community can play an interactive soccer game and enjoy a mini-spa booth promoting well being and balance. Attendees will also be able to sample recipes made from Unilever food brands like Knorr, Ragu, Country Crock and Best Foods and take home free educational booklets health tips and coupons for Unilever beauty products including: AXE, Degree, Dove, Popsicle and Suave.
In addition, Unilever will make a total donation of $45,000 to the Southern California Youth Soccer Organization (SCYSO), a league that promotes physical activity, and provides life-enriching skills beyond soccer to under-served Latino youth, as well as programs and services that support emotional and social development
Unilever has donated over $125,000 to SCYSO to date and consumers can help support SCYSO by attending the Disfruta de la Pasión de la Vida retail events by purchasing Unilever’s beauty and food products. More Information about participating outlets and promotion dates can be found at www.disfrutaunilever.com.
The Disfruta de la Pasión de la Vida program is just one of Unilever’s many efforts in multicultural marketing and is only one part of Unilever’s nationally recognized Hispanic platform, ViveMejor® (Live Better) which provides valuable food and beauty tips and solutions to Latinas during in-store events, online at www.vivemejor.com and at facebook.com/vivemejor.