During the Discovery US Hispanic upfront in New York, Víctor Parada, VP of Sales, emphasized the company is committed to reaching the U.S. Hispanic market, both in Spanish and in English.
“The Hispanic market is extremely important for Discovery Communications. The possibility of using channels in Spanish and English to reach the Latino audience with Discovery content is where we have an opportunity to continue to invest and bring our content through programming and digital media. We have very specific strategies to reach this goal,” said Parada.
Iván Bargueiras, general manager of Discovery US Hispanic, highlighted new blocks in its programming grid such as Lunes De Motores and Jueves De Aventura, as well as the addition of the genre of magic to Discovery en Español and the arrival of Cake Boss to Discovery Familia.
Michela Giorelli, VP of Production and Development for Discovery en Español provided more details about the two new original productions that conform Lunes De Motores: Texas Trocas and Taller De Vaca.
“Texas Trocas is the new Discovery en Español series for the evenings of Lunes De Motores. It’s an eight-episode docu-reality about a Mexican family that opened this business over 10 years ago,” said Giorelli.
Taller de Vaca is another series based on a family business. “We’re shooting it in Guadalajara. In the series you will see the transformation of all kinds of vehicles into limousines,” she added.