Discovery U.S. Hispanic unveiled its networks’ 2014-2015 Upfront slate. Based on results from its audience research study, Discovery en Espanol is enhancing its key thematic programming nights, including automotive and human adventure, focusing on ordinary people living extraordinary lives. The network is also introducing magic as part of its Enigma lineup and highlighting its recently developed docureality Texas trocas to showcase content that inspires Hispanics to realize their own potential. Discovery Familia will offer new shows addressing the things that matter most to Latinas, from parenting to health, cooking and beauty.
“Our U.S. Hispanic networks provide advertisers with the opportunity to participate in a broad range of contextually relevant environments that uniquely differentiates the Discovery brand and truly engages the Hispanic community,” said Ivan Bargueiras, General Manager, Discovery U.S. Hispanic’s networks. “Discovery en Espanol and Discovery Familia are bringing an exciting programming slate that combines our high-quality content with surprising stories and edgy characters.”
Under the theme “feel closer”, Discovery en Espanol is highlighting its Upfront programming lineup. As part of Lunes de Motores (Motor Mondays), the automotive thematic night that has repeatedly positioned the network in first place in primetime Monday programming[i], the channel announced the premiere of Cromo clandestino (Chrome Underground), the recently developed docu-realities Texas trocas and Taller de Vaca, and new seasons of El duo mecanico (Fast N’ Loud). With a new, edgy twist on its traditional human adventure genre and differentiated brand offering, the network presented new seasons of Supervivencia al desnudo (Naked & Afraid), and the premiere of Al limite (Tethered) and Salvate si puedes (Survive That). To address another of its viewers’ key passions, natural history, the channel announced the series Islas mortales con Dave Salmoni (Mystery of the Lost Island) and Sobrevivir (Survival). Finally, Mago pop will bring magic to the network’s Enigma thematic night, which will also include new seasons of Lo inexplicable (Unexplained files).
The Latina-oriented network Discovery Familia will focus on broader aspects of Hispanic women’s lives, ranging from sensitive health topics in new series such as Soy muy joven para esto (I don’t have time for this) to shows based on beauty such as Desafio fashionista (Ultimate shopper), Volver a empezar (Starting over) and No te lo pongas! (What Not to Wear). To address parenting, one of the networks key genres, the channel will premiere Sobreprotegidos (World’s Worst Mom) and enhance its home programming with a new season of its successful show Vívala o vendala (Love it or List it). The network is also introducing new seasons of Cake Boss and El desafio de Buddy (Cake Boss: Next Great Baker), which reflect its holistic approach to showcase a look at a family business and inspiring success story.
About Discovery U.S. Hispanic
Discovery U.S. Hispanic includes the Discovery en Espanol and Discovery Familia networks. Discovery en Espanol, providing Hispanic audiences with the best content from the portfolio of top networks from Discovery Communications, launched in 1998 as one of the first US Hispanic pay TV networks in response to the growing demand for Spanish-language programming in the United States. Today, Discovery en Espanol is the 2nd highest rated Hispanic pay –TV channel in prime time, distributed on 100 % of US. Hispanic digital tiers nationwide. Discovery Familia is the first U.S. network developed to attract the coveted audience of highly-engaged Hispanic moms and their preschool age children.
SOURCE Discovery U.S. Hispanic