Discovery U.S. Hispanic, a division of Discovery Communications, today announced the date and time of its annual upfront for Discovery en Español and Discovery Familia to take place on May 14th at 3:00pm at Gotham Hall in New York City.
“Our U.S. Hispanic networks offer the best of Discovery’s programming that resonates well with this very important, but often times underserved, Spanish-language Hispanic community,” said Ivan Bargueiras, General Manager, Discovery U.S. Hispanic’s networks. “Our portfolio has a solid fan base and continual year over year ratings growth, which makes our networks attractive to the wealth of advertisers targeting our loyal viewers.”
Last year, Discovery U.S. Hispanic’s networks had record-setting performance results. Discovery en Español broke its own audience performance record every quarter of the year and achieved historic annual growth of +18% over 2011[1], continuing its leadership as the second most highly rated Hispanic Pay TV channel across all major demo groups. In addition, Discovery Familia positioned itself as the leading Hispanic network among kids ages 2 to 5 throughout the year[2]. The networks’ growth trend continues to deliver impressive double digit growth rates in 2013 of +14%[3] for Discovery en Español and +63%[4] for Discovery Familia.
This year’s Upfront theme Feel, focuses on Discovery en Español and Discovery Familia’s emotional connection with their audiences. “Our networks understand the Hispanic culture, their preferences and the challenges they face, and focus on touching their emotions through amazing stories and extraordinary characters that entertain, educate and inform, in their own language,” Bargueiras added.
The annual upfront is the culmination of a number of pre-upfront events, led by Victor Parada, Discovery U.S. Hispanic’s networks Vice President of Sales and his sales team, which kicked off last week in Miami and will continue across major cities in the United States, including in New York (March 4-6 and April 9-10), Chicago (March 21), and Los Angeles (on April 16-17).