NEW YORK, NY— Digital marketing agency Story Worldwide has hired Hispanic marketing veteran and author Chiqui Cartagenas as the agency’s Senior Vice President of Multicultural Marketing. Cartagena will oversee the agency’s growing multicultural marketing practice with an emphasis on the U.S. Hispanic and African American communities.
“The audience is clearly at the heart of any brand story and as the audience evolves in North America this move by Story Worldwide gives us a tremendous boost in helping our clients engage with increasingly valuable multicultural audiences in contextually relevant ways,” said Simon Kelly, Chief Operating Officer at Story Worldwide.
Cartagena is the author of “Latino Boom! Everything You Need to Know to Grow Your Business in the U.S. Hispanic Market” (Random House). Her marketing experience spans 25 years developing, launching, and leading some of America’s most successful Spanish-language consumer magazines, such as People en Español, and marketing programs like Club Música Latina for Columbia House. She spent over 10 years as a broadcast journalist at news organizations such as Univision and Telemundo, and over the past 15 years has helped develop culturally-relevant marketing programs ,both Hispanic and African American, for a wide variety of other clients including P&G, Unilever, McDonald’s, PepsiCo, Kellogg’s, Kraft, Kmart/Sears, and MetLife.
“It doesn’t matter whether you’re selling diapers, blue jeans, cars, or credit cards, the Hispanic community is a market you must include in your business plans if companies want to grow their businesses domestically,” said Cartagena. “As part of my new position with Story Worldwide, I’ll work with companies to deliver strategies and campaigns that will engage ethnic markets and deliver results on multiple platforms by helping brands tell their stories in more compelling ways.”
In April of 2007, the Direct Marketing Association named Chiqui the Hispanic Direct Marketing Professional of the Year in recognition of her many contributions in the Hispanic Market.
Cartagena will also represent Story Worldwide as a media spokesperson on cultural topics that result from 2010 census numbers and the mid-term elections.