On Wednesday, Portada, a Latino research group which calls itself “the leading source on Latin marketing and media” released a data set which would likely sound the alarms at Facebook headquarters. Only 19% of U.S. Hispanics are using Facebook, the study concluded.
Fortunately for Facebook, the Portada estimates are definitely misleading, and possibly inaccurate, as they are contradicted by most other major studies. In fact, social media seems to be the only segment of the Internet which offers Latinos and Latino immigrants hope of shrinking a “digital divide.”
According to most other surveys, more than half of U.S. Latinos are on Facebook. AOL’s Hispanic Cyber Study from 2010 found that 54% of US Hispanics regularly use Facebook compared with only 43% of white Americans.
Read the entire article at the Huffington Post.