Led by Federico Carrera, managing director of Latin America, Exponential, the Mexico City office will offer solutions from the company’s global display advertising division Tribal Fusion and Firefly Video, its video engagement advertising solution.
“Mirroring international trends, online advertising and marketing in Latin America continues to grow through numerous digital devices, bringing a need for more engaging, interactive solutions,” said Carrera. “Our success in this region shortly after opening demonstrates an immediate need and suggests significant opportunities for growth.”
Digital ad spending in Mexico will surpass the $1 billion mark for the first time in 2015, eMarketer reports, with spend expected to grow at rates higher than 30% through 2014.
Dilip DaSilva, founder and CEO of Exponential, said: “Brands everywhere are demanding a diverse digital advertising product suite that cuts through the clutter and differentiates them from the competition, and the Latin American market is maturing rapidly in the same direction.
Our leading technology products help Latin American advertisers reach their ever expanding audiences by delivering the high-impact, high-engagement campaigns they need across display, video and mobile media.”