Greg Knipp, CEO of leading Multicultural advertising agency Dieste Inc., today announced the return of Tony Dieste to the agency team. The co-founder of Dieste will serve as Chairman and officially starts in the Dallas-based agency on February 22nd.

In the past few years, since his departure in 2008, Tony has been active in the private equity markets, serving as both investor, operator and CEO of different companies, some focused on mobile platforms, cloud-based and spectrum technologies.

“I asked Tony to return to the agency to bring a tech perspective and as well as his creative leadership that is unique in our space. Great companies today are being built at the crossroads of creativity and technology and you need individuals with this understanding to be catalysts and change agents,” says Knipp.

A Talent-Based Business

Greg Knipp highlights that the advertising industry is a talent-based business and the addition of Tony Dieste to the agency’s leadership team builds upon a series of key senior level hires made by Knipp since his arrival at the agency in late 2010. Jim “Wegs” Wegerbauer was hired in April 2011 to lead the agency’s planning discipline. Paco Olavarrieta was brought on board in June 2011 as Chief Content Curator, leading creative responsibilities for Dieste’s full-service NY operation.

Motivation to Return

According to Tony Dieste, he never really stopped thinking about the marketing space. “When you think about change in this country, it’s all about the three “D’s”: demographics, data and digital mobile. I’m truly excited to again be a part of Dieste, expanding upon our creative and strategic firepower through emerging technology and data,” said Dieste.

Besides, “Greg is a proven marketer and strategist and is leading the evolution of Dieste. In just one year he grew the business, bringing on board more talent, which in turn translated to a more diversified and better service to our clients. This is a great time in the history of the agency ”, added Dieste.

The combination of Dieste, Knipp and Aldo Quevedo, agency president, makes a very powerful partnership. It brings preeminent category leadership, creative and technological resources with deep cultural insights for the development of commercial content. The group also has the ability to combine and access Omnicom’s resources, resulting in vast potential for new landmark creative output and technological innovation that can fuel future growth across both Dieste’s and Omnicom’s businesses.

President and Chief Creative Officer Aldo Quevedo, says “content and creativity break new ground every day thanks to technology and our ideas can only grow richer as we tap Tony’s expertise in digital and mobility.”

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