Puropedo No Worries Wear, a Latino lifestyle and sports apparel brand selects DIÁLOGO, San Diego’s only Hispanic-focused PR firm, its Hispanic consumer strategy and media relations duties.

Fresh off its expansion into the San Diego market, Puropedo No Worries Wear is taking its public relations to a new firm.  Following an agency review, the Latino lifestyle, sports y mas apparel maker determined DIÁLOGO could best capture the brand’s revitalized direction.  Lucía Matthews’ Hispanic consumer expertise and her seasoned agency team were key decision factors for the Santa Cruz-based apparel company.  Billings were not disclosed.

Puropedo No Worries Wear™ has been manufacturing and selling its lifestyle, sports apparel y mas since 1995.

“Puropedo” is a Spanish phrase roughly translated as No Worries, their philosophy and style.

“This brand has tremendous growth potential, out of its core surf and skate brand,” said Richie Matthews, Director of DIÁLOGO.  “The timing is right to help take this dynamic company to the next level by helping to expand their customer base beyond California and Baja.”

The PR campaign includes actions sports and lifestyle industry education on the benefits of Puropedo’ s brand and awareness with Hispanic consumers in the Surf/Skate, UFC Fighting, Motocross Racing and Lowrider communities.

“We are very excited about our new partnership.  DIÁLOGO’s reputation for Latino brand positioning strategies and return on investment is well-known,” said Henry Michel, the Puropedo No Worries Wear founder.  “The firm’s strength in these areas as well as the personalities of Richie and Lucía’s team aligns well with our needs and No Worries lifestyle.  Besides, Richie shreds.”

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