LOS ANGELES, CA — Sensis has been selected as agency of record (AOR) by Descuento Libre to completely rebrand and market the social buying website targeted to Hispanics and focused on Latino culture. Work provided by Sensis will include strategic planning, rebranding, marketing plan development and the launch of a digital-centric advertising campaign.
Founded in 2010, Descuento Libre targets Latino consumers and those interested in experiencing Latino culture through discounted promotions on a social buying website. The company’s services and promotions are available in 21 U.S. cities with large Latino populations as well as 56 cities in Mexico.
“Our first assignment with Descuento Libre will be to establish a strong, distinctive and memorable brand that resonates with Hispanics in the U.S.,” Sensis President José Villa said. “This rebranding will establish the foundation for the development of a marketing strategy and advertising campaign that will emphasize digital channels to reach Latinos in key markets.”
Sensis will conduct extensive research and analysis to clearly define Descuento Libre’s unique value proposition and use this as the foundation for the creative development process and the evolution of the brand that has been successful in Mexico. From there, Sensis will work with Descuento Libre to launch a precision advertising campaign to reach specific Hispanics in markets throughout the U.S.
“Sensis is known throughout the Hispanic advertising community for their ability to use digital marketing to reach multicultural audiences,” Descuento Libre CEO Derek Beckmann said. “Their knowledge of the Hispanic market is really important to us in creating a strong brand within the Hispanic community as we bring Latinos great values, great deals and culturally relevant discounts.”