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  1. Hispanic Organizations News
  2. Delta Launches Spanish Language Twitter Channel Dedicated to Customer Support
Hispanic PR Blog

6 Oct, 2011 1 Hispanic Organizations News 0 Hispanic social media

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Delta Launches Spanish Language Twitter Channel Dedicated to Customer Support
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Delta Air Lines has launched @DeltaAssist_ES, a new Spanish-language customer service Twitter channel.  The new service, initially launched as a pilot program, will complement @DeltaAssist, which provides real-time customer support before, during and after travel IN ENGLISH.

“Spanish speakers account for a significant portion of the growth in social media, and the launch of @DeltaAssist_ES will support their increasing desire to communicate with us via Twitter,” said Nicolas Ferri, Delta’s vice president – Latin America and Caribbean. “Twitter adds transparency to customer concerns, allows us to mitigate issues before they escalate, and has become a valuable channel for positive customer feedback.”

The channel, staffed by three Spanish-speaking agents, will operate from 9 a.m. to 7 p.m. EST Monday through Friday. Customers can access @DeltaAssist_ES at twitter.com/DeltaAssist_ES.

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