PRSARecently, the Public Relations Society of America sent out a crowd-sourcing challenge: Let’s create a new definition for public relations.

It’s about time.

After all, the last one was adopted in 1982. It was the dawn of the PC revolution. IBM had introduced the IBM model number 5150 the year before. The Commodore 64 8-bit home computer made its debut. In two years, Apple would introduce the Macintosh.

Arguably, the PC has had more impact on public relations than any other device. It has changed our scope, our reach and our ease of doing business. I remember heading to the microfiche section of the public library as an intern to research background on reporters. Now, I can find what I need in two seconds flat.

Read more at Forbes.

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