Are Consumers Interested in Finding Deals on Social Sites?

Many web users like heading to Facebook for discounts, but some research suggests emails may be preferred—and more effective

Discounts and deals have been used by many brands as a tactic to encourage Facebook or Twitter engagement among shoppers, and research has shown that receiving such offers is a top reason social network users follow brands on the sites. But have consumers made a strong connection between social networks and retail?

March 2011 research from daily deal site Eversave found that fully three-quarters of female social network users thought social sites were useful for learning about offers from brands. Respondents usually heard about daily deals in their newsfeed, from brands they follow (85.7%). Friends were another big source of deal information (44.5%). Read More »