A few discussions over the past couple of weeks centered around whether it’s smart to do business as a “Latino” or not as a Latino.

For instance, if you’re in the general market does it make sense to tout you’re Latino-ness?  I’ve met some prominent entrepreneurs who you wouldn’t think were Hispanic because they never talk about it.

However, if you are in the Hispanic market then it may be useful if you specify that you are Latino.

There are extremes to this as well.  How about the case for authoring a book?

Read the entire article at Latino Rebranded.

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