Miller Lite is celebrating Hispanic Heritage Month with Danny Trejo and Richard Rawlings by making a $10,000 contribution to the ¡Adelante! U.S. Education Leadership Fund. The two celebrities will go head to head during a friendly beer sales competition slated to take place before the start of the Sept. 28 Cowboys game at AT&T Stadium in Dallas.
Trejo, best known for his role in “Machete,” and Richard Rawlings from Discovery Channel’s “Fast N’ Loud,” will each have 30 minutes to sell as much beer as possible in the Miller Lite Corral in order to be declared the winner.
Miller Lite will make a $10,000 donation on behalf of the winning celebrity to ¡Adelante! U.S. Education Leadership Fund, a non-profit organization that focuses on providing leadership development and scholarships for Hispanic college students.
“We are delighted to add extra excitement to the Miller Lite Corral during the game that celebrates Hispanic Heritage Month. We hope consumers also get excited about it and choose to take part in the friendly competition or at least cheer on their favorite celebrity,” saidPaul Stiff, MillerCoors regional alliances manager for the central region of Texas. “We encourage our fans to join in on the celebration, experience our new packaging, and enjoy some Miller Time before the game.”
An on-field check presentation will take place during half-time to announce the winner and present the funds to ¡Adelante! Miller Lite’s donation will be used to help further the education and professional development of Latino students.
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