Santa Cruz CommunicationsSanta Cruz Communications, the public relations agency specializing in the Hispanic market with offices in Miami and Los Angeles, announced the recent addition of Danixa Lopez as an account executive to its team of professionals. In her new post, Lopez will strengthen the company’s account management and maximize the development of new digital communication strategies.

“We welcome Danixa, who brings her broad experience in communications and marketing in the Hispanic market. We’re certain that her contribution will be invaluable, not only to the Santa Cruz Communications team, but also for our clients,” said Claudia Santa Cruz, the company’s president.

“I’m thrilled to be part of the Santa Cruz Communications family. This is an agency with great experience that has shown its leadership thanks to its excellent implementation and execution of innovative strategies that have great impact for its clients at local and national levels,” said Lopez.

Lopez has 14 years experience in communication, traditional marketing, online and mobile marketing and editorial. Prior to joining Santa Cruz Communications, Danixa founded and headed On The Spot Media & Marketing, a communications and marketing agency that serviced companies focused on the U.S. Hispanic market and Latin America. Lopez also worked as marketing director for the independent labels The Roof Records and Perfect Image Records, as well as the latter’s parent company, Perfect Image Film & Video Production, where she was responsible for directing, developing and supervising the companies’ marketing, promotions and public relations strategies. At Perfect Image, she also worked as label manager and director of artist relations.

Danixa also worked as marketing and public relations manager for cable channel Telemundo Internacional. In that post, she developed and implemented affiliate marketing and corporate public relations campaigns. Previously, Danixa worked as entertainment producer for Telemundo’s morning show “Esta Mañana” and for the record label Warner Music Latina, where she was part of the press and publicity team. Lopez has a bachelor’s degree in communications and radio & television from the University of Puerto Rico, Arecibo.

With more than nine years serving the U.S. Hispanic market, Santa Cruz Communications, Inc. offers communications and public relations services to a variety of industries, including entertainment, education, lifestyle, beauty and fashion, among others. Its vast experience in the development and implementation of strategic campaigns, as well as its proven track record in producing and executing prestigious events, have earned it an excellent reputation in the Hispanic market.  With offices in Miami, Florida and Los Angeles, California, Santa Cruz Communications offers highly personalized consulting and specially designed services to obtain a higher return on investment and strengthen client’s brand or product. For more information, please visit www.santacruzpr.com.

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