Austin-based marketing and communications agency Cultural Strategies is launching the Revolucionario Awards and partnering with SXSW and Hispanicize to create a Social Revolución day this year at SXSW.

This year’s Revolucionario Awards will be presented in three categories: The New Americano, The Mobilizer and the Innovator.

Organizer Mando Rayo of Cultural Strategies says the purpose of the awards is to bring more recognition to the work of Latinos using social media.

“We’re looking for Latinos who are using social media in new and creative ways to drive change,” said Rayo. ”For us it’s not so much about how many fans you have as much as it is if you’re doing something to change things up.”

Voting information is available at

Latino Social Media Breakfast

In addition to the Revolucionario Awards, SXSW will also be the backdrop for two Latino-related events. On March 12 Southwest Airlines and Hispanicize will co-host the 2nd Annual Latino Social Media Breakfast.

The FREE, Texas-style breakfast is being held for Latino social media influencers and bloggers from 7:30 to 9:00 a.m. at the 1886 Cafe & Bakery located at the Driskill Hotel in downtown Austin. Several prizes, including a free full access pass to Hispanicize 2012 (#Hispz12), will be raffled off to attendees courtesy of Southwest Airlines. To RSVP for this event visit this link.

Latino Lounge and After Party

In the evening, The Social Revolución will continue with The Latino Lounge, Revolucionario Awards and an After Party.

The Latino Lounge will be open to SXSWi badge holders and special guests. The lounge will feature TR3S Playlist, The Spanglish Wall, live blogging, food and beverages from 4 to 8 p.m. at the ( READ MORE…)

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