Millennials are the most heavily researched and analyzed group in America. Yet, most of this research has failed to understand the roles ethnicity and culture play on this highly diverse generational cohort (43% of millennials are either Hispanic, African-American, Asian or of mixed race). This has been impetus behind the Hispanic Millennial Project initiative.
This fifth and final wave on media, technology and entertainment rounds out 18 months of research on cross-cultural millennials. The key question the research tried to answer is, are there ethnic differences among millennials that affect their media consumption, entertainment preferences and use of technology?
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