Hispanicize, a leading platform for Latino social media content and communications services, has tapped Cristy Clavijo-Kish to lead its management team as CEO and partner.
Clavijo-Kish will guide the company’s expanding management team as it introduces new services for social media marketers, a research division and an enhanced editorial product for Hispanicize.com. Sister network Latina Mom Bloggers also will report into Clavijo-Kish.
“Cristy is a talented Latina with extensive communications, media and business expertise who will lend her own style of leadership and mentoring to our growing team,” said Manny Ruiz who immediately transitions from CEO to chairman of Hispanicize. “Hispanicize has been a catalyst in the evolution of Latino social media and we’re proud to have Cristy spearhead the next phase of its growth.”
Until June, Clavijo-Kish led PR Newswire’s Multicultural Markets division as senior vice president, a role she was appointed to following the 2008 PR Newswire acquisition of Hispanic PR Wire, LatinClips and Hispanic Digital Network- all companies that she co-founded and spearheaded.
“Hispanicize is evolving as an innovative company, and I’m energized to strengthen our focus on strategic partnerships with bloggers and organizations while overseeing further development of our digital marketing services and online content platform,” said Clavijo-Kish. “Throughout my career I have enjoyed working with countless companies and groups on their community outreach and grassroots initiatives, I’ll rely on this experience and my strong desire to see our diverse communities continue to flourish as fuel for my goals.”
Among her first projects, Clavijo-Kish is directly overseeing implementation, training and promotion of the new partnership between Hispanicize and Univision Communications- “Latino Social Media for Social Good.” With a goal to help non-profit organizations more strategically use social media channels to reach their communication and fund-raising goals- the training program is traveling nationwide to six key Hispanic markets.
Clavijo-Kish is a contributor on several platforms regarding Hispanic and multicultural marketing, communications and social media trends and issues. A marketing, media and communications practitioner with more than 15+ years experience, she helped found the Hispanic marketing practice at Porter Novelli and managed Latin America-focused and general market programs at two Miami-based agencies. Currently she serves on the PRSA Miami Board as co-chair of the Hispanic committee and will be a panelist at the 2011 PRSA International Conference in Orlando, Florida. Clavijo-Kish is a Girl Scout Troop leader and volunteers with other community organizations. You can follow Cristy on Twitter via @latinomarketing. She will be an ongoing contributor to the @hispanicize and #hispz Twitter posts.
Co-headquartered in New York and Miami, Hispanicize is a leading Latino social media news content and marketing services platform. Ongoing story features on Hispanicize.com include in-depth industry news for marketers and bloggers, webinar trainings, blogger technology guides and online forums.
Hispanicize’s digital services division features Latino social media influencer programs including blog ambassadorships, branded Twitter parties, Facebook community initiatives, research, blog product reviews, conferences and much more. To connect with the latest Hispanicize updates visit Hispanicize.com, the Facebook fan page via http://www.facebook.com/hispanicize, the Twitter handle @Hispanicize or the hashtag #hispz.
For more information contact Katherine Johnson at 786-624-1864 or via email at: Katherine@hispanicize.com.