Cricket Communications today announced a new advertising campaign that challenges wireless giants Verizon and AT&T. The campaign entitled ‘Half is More’, urges consumers to ask themselves why they are spending more for the same thing and is aimed at those who are looking for a better deal on wireless.

The ‘Half Is More’ campaign is rolling out now across digital, print, retail, out-of-home and social media, with television advertising beginning June 3, 2013.

Online videos, TV, radio & cinema will demonstrate the “moment of truth” when real people in everyday scenarios realize that Half is More. Along with out-of-home, the retail experience – both online and in-store – will further drive home the comparison to AT&T and Verizon, and highlight the breadth of Cricket’s devices and other products and services customers want and need. Social media engagement via Facebook and Twitter (#WhatsYourMore) will spark online conversation; and local market activations in Cricket markets across the country will connect consumers directly with the campaign