Creative Twitter Branding Campaign
Anyone can post status updates on Facebook and Twitter. As marketing and PR professionals, however, we are responsible for creating a meaningful strategy that not only effectively promotes our brands, products and services, but also shows measurable ROI .
Instead of recreating the wheel, look to see what others have done well, and then determine how you can apply the same principles to your brand. Here’s a great example of a creative use of Twitter – a low-budget campaign that’s garnered global exposure for the police department, generating support for them after financial cutbacks, helping them increase productivity, and most importantly, reinforcing their key message.
According to Ad Age, last week a story in the U.K.’s Telegraph highlighted how a Manchester police department uses Twitter to detail inanity of 999 calls. (The 999 system is similar to 911 in the U.S.) As the paper reported, the Greater Manchester Police department took to Twitter to “demonstrate that most of their time is spent on ‘social work.'” Read More »