This summer, COVERGIRL’s Easy Breezy Block Party Bus has hit the road to bring consumers “the hottest looks and newest beauty products with exclusive pop-up beauty experiences at tour stops around the country.”
Guests will enjoy complimentary summer-inspired makeup and manicure applications, beauty tutorials and product sampling. All experiences are designed to share with friends on social channels — from the digital “Cover Moment Photobomb Booth,” to the “Manicam Red Carpet,” where you can instantly upload six-second Vine videos of their COVERGIRL manicures using COVERGIRL’s Outlast Stay Brilliant Glosstinis. For up-to-the-minute tour location information, follow @COVERGIRL on Twitter and Instagram and use the #easybreezysummer hashtag to share your summer beauty look and Easy Breezy Block Party Bus experience.
WHEN: July 4 – September 10, 2013
WHERE: The COVERGIRL Easy Breezy Block Party Bus will make nine stops to coincide with regional music and pop culture events. To learn more, visit COVERGIRL on Facebook and check out www.covergirl.com.
| July 4 | New York City, NY | |
| South Street Seaport | ||
| July 6 | Montauk, NY | |
| The Surf Lodge | ||
| July 18 | Miami, FL | |
| Premios Juventud 2013 presented by Univision | ||
| August 2 | Chicago, IL | |
| Lollapalooza | ||
| August 16 | Santa Monica | |
| Santa Monica Beach | ||
| August 17 | Los Angeles, CA | |
| H2O Music Festival | ||
| August 25 | Brooklyn, NY | |
| MTV Video Music Awards | ||
| September 5 | Baltimore, MD | |
| Event Location TBA | ||
| September 10 | New York City, NY | |
| Apollo Theater |