Courting Hispanic Customers With Texts & Web Sites en Español
AS the Hispanic population in the United States continues to grow, major advertisers are seeking new ways to attract Hispanic customers. These advertisers are increasingly trying to deliver their message in Spanish through Web sites, special sites for mobile phones and texting campaigns.
“What we’re seeing is clients who are looking for growth outside their normal market, and often that market speaks a different language,” said Charles Whiteman, senior vice president of client services for the MotionPoint Corporation, a company that offers Web site translation services for marketers. “If we’re serious about targeting this consumer, this target market, we need to speak their language.”
Read the entire article at The New York Times.